How COVID-19 Accelerated E-Commerce in Southeast Asia (and What It Means for Affiliate Marketers)

Understand emerging opportunities in developing markets and the performance marketing strategies working NOW.   

Historically, affiliate marketing in Southeast Asia has been nowhere near as developed as its European or North American markets.
But just like everything else in 2020, that trend is rapidly changing thanks to COVID-19.
Naturally, Asian markets have seen a dramatic shift towards e-commerce shopping. But interestingly, this shift is far more pronounced in this market than anywhere else in the world.  

What does that mean for affiliate marketers?

Companies that have never used affiliates before are now heavily investing in new partnerships AND companies with experience in using performance marketing are looking to scale their efforts. They’re seeking automation platforms. They’re trying to serve a market through helpful programmatic content and a mobile-first approach to a seamless customer shopping experience.

Inside, you'll discover:

Trends that accelerated the shift — so you know what to look for in the future

The enduring strength of performance marketing — so you can be confident that your budget  is driving real business outcomes

The new major opportunities in working with publishers — so you can leverage editorial content in your affiliate program

Two case studies:

          Travel booking platform pivots to a local/staycation focus

          Insurance company launches hybrid content+affiliate approach


The strategies top execs are leveraging now — so you can try them in your business

If you’re an affiliate marketer, this report is for you. Get started to discover strategies working right now and opportunities for the future.



We interviewed 7executives on how they shifted towards:

  • Implementing a long-term e-commerce strategy
  • Forging new affiliate partnerships
  • Cultivating new relationships with networks
  • Using new automation platforms
  • Diversifying marketing channels and content 

To a person, each executive reported that their teams were quick to adapt to change. These changes, and the surge of opportunity they bring for all in the affiliate marketing space, are here to stay.

Antoine Gross

General Manager Southeast Asia, Impact

Tomasz Kurczyk


Fai Leung

Chow Sang Sang

Joel Chia


Valeria Bondar 

Mildred Ang

Grant Baker



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