eCommerce in a "Cookieless" World

It’s already happening — Apple’s Safari and Mozilla Firefox have given third party cookies the boot, with Google Chrome racing to phase them out by 2022.
What does this mean for eCommerce? How does it affect affiliates, networks, publishers and advertisers?  

Basically, everything changes — from tracking and monitoring sales to conversions and attribution across the entire user journey.
The new “cookieless” world comes with some BIG challenges. We spoke with experts at Partnerize, Impact, CJ Affiliate, Awin and Rakuten Advertising to understand their approach to winning in a cookieless world.   


Read more to learn:

The 3 types of tracking methods networks use in a “cookieless” world

How to ensure a streamlined user experience WITHOUT tracking in-browser

The future of conversion tracking that’s INVISIBLE to browsers

How multi-touch attribution creates transparency in the buyer journey AND value for publishers 

REPORT DOWNLOAD

Contributors

Charlie Calabrese

Partnerize

Marissa Moorehead

CJ Affiliate

Stephen Short

Awin

Matt Moore

 Impact

 Nicole Ron

 CJ Affiliate

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