How Big Brand Advertisers
Prep & Win Black Friday and beyond

How have major brands prepared for Black Friday 2020? We uncovered the tactics they are using so you can implement and CASH IN on the biggest shopping event of the year. 

Black Friday 2020 is going to be a major event for online businesses.

The drop in the number of consumers visiting town and shopping malls means a significant shift towards online channels and e-commerce sites, a trend that all advertisers expect will increase in the coming months and years.

But you can’t rely on trend alone. You need to stand out in a highly saturated online market.

So how have brands been preparing to make the most of Black Friday 2020?

We interviewed 6 brands that reveal the tactics and the challenges they faced whilst getting ready for a Black Friday like no other.

Inside, you'll discover:

What types of promotions brands use, and WHEN to publish them — so you can prepare for the holiday season

How advertisers help consumers navigate the huge uncertainties - so you can win your customers’ trust and hit the ground running in 2021

What products were trending during Prime Day 2020

How to create strong customer connections and why it is a MUST for all brands

How brands developed retail-online partnerships to create engaging and consistent experiences

If you're preparing for Black Friday, the holiday season, and your promotions in 2021, then this report is for you. Download now to discover how to win like the big brands.



Wade Tonkin


Priest Willis


Alex Brown

My Green Fills

Lee Carter

Conor Smith

Annabelle Close

Pretty Little Thing



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