How Big Brand Advertisers Prep & Win Black Friday and beyond
How have major brands prepared for Black Friday 2020? We uncovered the tactics they are using so you can implement and CASH IN on the biggest shopping event of the year.
Black Friday 2020 is going to be a major event for online businesses.
The drop in the number of consumers visiting town and shopping malls means a significant shift towards online channels and e-commerce sites, a trend that all advertisers expect will increase in the coming months and years.
But you can’t rely on trend alone. You need to stand out in a highly saturated online market.
So how have brands been preparing to make the most of Black Friday 2020?
We interviewed 6 brands that reveal the tactics and the challenges they faced whilst getting ready for a Black Friday like no other.
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